XML sitemaps serve a very niche purpose in search engine optimization: facilitating indexation. Posting an XML sitemap is kind of like rolling out the red carpet for search engines and giving them a ...

XML sitemaps just turned 18 in June, and in honor of its full-fledged introduction into adulthood, I’m breaking down how XML sitemaps work, how to build one, and why XML sitemaps offer a boatload of ...

There are two types of sitemaps: HTML and XML. HTML sitemaps guide visitors, mostly. XML sitemaps guide search engine bots, to ensure they find a site’s URLs to index. Understanding the strengths and ...

For publishers, this matters a lot. You may publish evergreen guides, update old articles, build topic clusters, add new categories, or remove outdated pages. Search engines can often find many of ...

A sitemap is a file that lists all the essential pages on your site in an organized structure. It helps search engines crawl and index your website, making the content discoverable and enhancing ...

In this edition of Ask An SEO, we break down a common point of confusion for site owners and technical SEOs: Do I need both an XML sitemap and an HTML one, and which one is better to use for SEO? It ...

As Google’s search results have increasingly become more visual, the importance of image optimization has grown — particularly in ecommerce, travel, and other verticals where users expect multiple ...